BridgePrep is a start-up that aims to connect students with educational resources and institutions. As a UI/UX designer, our goal is to create a user-friendly and intuitive website that showcases BridgePrep's services and facilitates a seamless experience for students, educators, and administrators.
Problem Statement
The current education system can be overwhelming, with numerous resources and institutions available. Students often struggle to find relevant information, which leads to missed opportunities and wasted time. BridgePrep's website aims to provide a centralized platform for students to discover, connect with, and engage with educational resources.
Design Objectives
• Clearly communicate BridgePrep's value proposition: Effectively
showcase the benefits of using BridgePrep's services.
showcase the benefits of using BridgePrep's services.
• Simplify the discovery process: Make it easy for students to find
relevant educational resources and institutions.
relevant educational resources and institutions.
• Encourage engagement: Foster a sense of community and
encourage students to interact with educational resources and
institutions.
encourage students to interact with educational resources and
institutions.
• Provide a seamless user experience: Ensure that the website is
easy to navigate, responsive, and accessible on various devices.
easy to navigate, responsive, and accessible on various devices.
User Research
To gain a deeper understanding of our users, we conducted surveys, interviews, and usability testing with:
• Students: High school and college students seeking
educational resources and institutions.
educational resources and institutions.
• Educators: Teachers, counselors, and administrators involved
in the education process.
in the education process.
• Administrators: Staff members responsible for managing
educational institutions and programs.
educational institutions and programs.
Key Findings
• Information overload: Students are overwhelmed by the sheer
volume of educational resources and institutions.
volume of educational resources and institutions.
• Lack of personalization: Current platforms fail to provide tailored
recommendations and support.
recommendations and support.
• Complex navigation: Students struggle to find relevant information
due to poorly organized website structures.
due to poorly organized website structures.
Visual Design
Our visual design aims to create a welcoming, intuitive, and responsive interface that adapts to
various devices and screen sizes.
various devices and screen sizes.
Usability Testing and Iteration
We conducted usability testing with our user personas to validate our design decisions and identify areas for improvement.
Key Takeaways
• Simplify the navigation: Reduce the number of menu items and prioritize key features.
• Improve the search functionality: Enhance the search engine's accuracy and provide
more relevant results.
more relevant results.
• Enhance the community forum: Add features that facilitate meaningful discussions and
user connections.
user connections.
Conclusion
Our UI/UX design case study for BridgePrep's website demonstrates the importance of user-centered design in creating an intuitive and effective online platform. By understanding our users' needs, preferences, and pain points, we designed a website that clearly communicates BridgePrep's value proposition, simplifies the discovery process, encourages engagement, and provides a seamless user experience.
