Gas South
UI/UX Designer II JUL 2020 – 2025
UI/UX Designer II JUL 2020 – 2025
• Increased conversion rates for online enrollment through customer-centric UI design, leading to increased
annual revenue of $300K for the business and higher customer satisfaction
• Design lead for a mobile app for the organization, leading to increased customer engagement, satisfaction and retention
while reducing calls by 11% through easy-to-use self-service tools
• Redesigned the online customer portal within 6 months, utilizing usability research and stakeholder feedback to create a more
intuitive user experience
• Spearheaded initiatives for design accessibility, successfully implementing WCAG 2.0 Level AA standards in design, which
fostered an inclusive environment for all users
• Collaborated with cross-functional teams to develop an internal attendance tracker, reducing administrative workload by
20% and streamlining employee data logging through automated workflows
• Led monthly UX meetings focused on iterative improvement in existing digital products to drive increases in conversion and
high-margin product selection
Bridge Prep
UI/UX Designer MAY 2019 – 2020
• Led the design of functional prototype layouts, integrating responsive design, wire-frames, and user flows to improve the
overall user experience
• Created comprehensive design templates that reduced project turnaround time by 20%, streamlining workflows for
cross-functional design teams and accelerating delivery of client solutions.
annual revenue of $300K for the business and higher customer satisfaction
• Design lead for a mobile app for the organization, leading to increased customer engagement, satisfaction and retention
while reducing calls by 11% through easy-to-use self-service tools
• Redesigned the online customer portal within 6 months, utilizing usability research and stakeholder feedback to create a more
intuitive user experience
• Spearheaded initiatives for design accessibility, successfully implementing WCAG 2.0 Level AA standards in design, which
fostered an inclusive environment for all users
• Collaborated with cross-functional teams to develop an internal attendance tracker, reducing administrative workload by
20% and streamlining employee data logging through automated workflows
• Led monthly UX meetings focused on iterative improvement in existing digital products to drive increases in conversion and
high-margin product selection
Bridge Prep
UI/UX Designer MAY 2019 – 2020
• Led the design of functional prototype layouts, integrating responsive design, wire-frames, and user flows to improve the
overall user experience
• Created comprehensive design templates that reduced project turnaround time by 20%, streamlining workflows for
cross-functional design teams and accelerating delivery of client solutions.
MATRIX Resources
UI/UX Designer DEC 2018 – AUG 2019
UI/UX Designer DEC 2018 – AUG 2019
• Led the design of functional prototype layouts, integrating responsive design, wire-frames, and user flows to improve the
overall user experience
• Developed comprehensive design templates that reduced project turnaround time, optimizing the design process for the team
• Led the creation of an interactive PDF from concept to launch, improving client staff engagement and operational
effectiveness
overall user experience
• Developed comprehensive design templates that reduced project turnaround time, optimizing the design process for the team
• Led the creation of an interactive PDF from concept to launch, improving client staff engagement and operational
effectiveness
GTB/J. Walter Thompson
Graphic Designer AUG 2016 – JUL 2018
Graphic Designer AUG 2016 – JUL 2018
• Led the design team in creating impactful print and digital materials for the Carolina division of Ford Motor Company,
resulting in streamlined marketing efforts and enhanced brand alignment
• Developed and executed innovative design concepts for print and digital advertising
• Enhanced brand visibility within 6 months by collaborating with the creative team to develop cohesive art direction for the
multi-channel Born To Roll campaign of TV, digital, and print ads, resulting in a boost in sales for Ford Motors
resulting in streamlined marketing efforts and enhanced brand alignment
• Developed and executed innovative design concepts for print and digital advertising
• Enhanced brand visibility within 6 months by collaborating with the creative team to develop cohesive art direction for the
multi-channel Born To Roll campaign of TV, digital, and print ads, resulting in a boost in sales for Ford Motors
Splice Creatives
Graphic & UI/UX Designer MAR 2012 – JUN 2015
Graphic & UI/UX Designer MAR 2012 – JUN 2015
• Designed wireframes and high-fidelity prototypes for mobile and desktop products, increasing accessibility scores and
enhancing user satisfaction by ensuring compliance with WCAG 2.0 standards
• Delivered custom dashboards and infographics within 6 months, improving client decision-making by 20%, through
stakeholder workshops and detailed requirement analysis.
enhancing user satisfaction by ensuring compliance with WCAG 2.0 standards
• Delivered custom dashboards and infographics within 6 months, improving client decision-making by 20%, through
stakeholder workshops and detailed requirement analysis.
Skills
Figma
Adobe XD
Sketch App
FullStory
Google Analytics
Adobe Creative Suite
User Interface Prototyping
Wireframing
UX Research
Usability Testing
User Research
Usability Testing
Adobe XD
Sketch App
FullStory
Google Analytics
Adobe Creative Suite
User Interface Prototyping
Wireframing
UX Research
Usability Testing
User Research
Usability Testing
Education
General Assembly
Professional Certificate
Studied User Experience Design. Covered prototyping, information architecture, research techniques, and usability testing
General Assembly
Professional Certificate
Studied User Experience Design. Covered prototyping, information architecture, research techniques, and usability testing
LinkedIn Learning Certificates
UX Foundations: Multidevice Design
UX Foundations: Prototyping
UX Foundations: Information Architecture
UX Research for Agile Teams
Strategic Thinking
UX Foundations: Multidevice Design
UX Foundations: Prototyping
UX Foundations: Information Architecture
UX Research for Agile Teams
Strategic Thinking