Competitive Analysis
Analyzing the competitors reveals an opportunity to create a platform with a community element, which will serve as a differentiation point and a unique advantage.
Low-Fidelity Sketches
I started sketching some ideation sketches of what the application could look like when translated digitally. I made multiple versions before narrowing down what would be used in the wireframe layouts.
Testing
After my initial wireframes were complete, I conducted two rounds of usability testing with multiple users as part of the design process to obtain practical, real-time feedback to improve the design and provide a more optimal user experience.
Low-Fidelity Sketches
I then translated my chosen sketch into my first set of low-fidelity digital wireframes. I conducted my first round of usability testing to test the site's flow and catch any issues early on.
Hi-Fidelity UI
Putting together the results of my research and a few ideations, I created a High Fidelity Design
BHC website.
BHC website.
